FOR PRODUCT MANAGERS
The Journal
Product-management interview prep, frameworks, and honest career advice — from the team behind All Things PM.
Airbnb's Brian Chesky Designs Products by Planning a Trip to Space First
A five-star rating means nothing went wrong. Here is the thought exercise Airbnb uses to find the idea that actually gets talked about.
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Fog of War: Why Great Onboarding Hides Your Product on Purpose
Strategy games reveal the map only as you explore it. The best product onboarding does the same, showing features at the speed a new user can actually absorb.
The $60 Product Test Every PM Should Run Before Writing a Spec
Before you prototype anything, learn to fake it. Here is why pretotyping catches the failures a roadmap never will.
The Psych Score: Why Cutting Friction Only Wins Half Your Funnel
A growth leader who scaled Dropbox, Facebook Messenger and Airtable has a one-word model for why users abandon your product, and it is not 'friction.'
The Word 'Because' Is Worth More Than Your Best CTA Copy
A 1978 Harvard study found that a meaningless reason lifted compliance almost as much as a real one, until the stakes got too high for the trick to work.
Your Codebase Has a Ghost Problem, and AI Just Made It Worse
A Wall Street firm lost $460 million in 45 minutes because of code nobody remembered was still there. Here is why every PM shipping with AI needs to care about the code that never gets deleted.
The Three-Bucket Test That Exposes a Broken Product Team
A 2009 framework that still forces every roadmap review to answer the question most teams quietly dodge.